A LEOMINSTER entrepreneur has launched a new online women’s retail store.

Belinda Weaver, 44, set up In The Pink Clothing in a bid to offer more choice for local women.

A single mother of two, Ms Weaver has worked in sales and marketing for more than 10 years and said she was looking for a new way to pay the bills when she got the idea for her business.

She believes there is still not an over-abundance of choice for female clothes shoppers in the county and she says: "Therefore with knowledge and experience in hand the decision was taken to sell bought-in fashion from various wholesalers throughout the UK with a view to offering own branded items within the next two years".

Her statement on the company’s website goes on to say: “New collections will be introduced ensuring we keep in touch with what our customers want and in line with latest fashion trends.

“I strongly believe in a first class service from receiving your order to after sales care - always at the end of an email or phone."

The website offers women vintage classics to contemporary clothing and accessories.